Affiliate Program

Join the Ninlay affiliate programme and partner with us to grow your revenue stream. We work with publishers, streamers, affiliates and marketing partners across the UK to promote a regulated-focused entertainment product. We aim to make partnership straightforward, transparent and commercially fair so you can focus on traffic and conversions.

Programme purpose

Our affiliate programme is designed to create a clear, long-term collaboration between publishers and Ninlay. We provide partners with the tools and support needed to attract and retain players while ensuring that marketing activity meets regulatory and commercial standards in the markets you target.

Partnership benefits

We offer a partnership built around predictable reporting, flexible promotional materials and a dedicated contact for commercial and operational queries. Partners can expect timely payments, consolidated reporting for multiple campaigns and access to creative assets optimised for UK audiences. We welcome affiliates with diverse traffic sources, including content sites, social channels and livestreams.

Commission structure

Our commission plans are straightforward and designed to suit a range of partner profiles. We provide model options that reward long-term, quality traffic without locking you into opaque terms. Specific rates and tiers are discussed during onboarding so we can align incentives and agree terms that work for both parties.

Tracking and reporting transparency

Accurate tracking and clear reporting are central to the partnership. Partners receive access to a reporting dashboard with conversion, revenue and payment history. We reconcile traffic and player activity openly and provide a point of contact for any reporting discrepancies. Data exports and regular account reviews help you measure campaign performance.

Marketing tools and support

We supply a range of assets that are ready for UK deployment, including banners, landing pages and suggested messaging for social channels and streams. Creative is updated seasonally and can be localised on request. Our team supports A/B testing, campaign setup and technical integration to ensure links and tracking are implemented correctly.

Long-term cooperation

We’re looking for partners who want a stable, ongoing relationship. Performance reviews, revenue share adjustments and bespoke offers are available for high-performing partners. If you prioritise transparency and steady growth, we’ll work with you to scale campaigns responsibly and share commercial feedback to improve outcomes over time.

Get started

To discuss opportunities, contact our affiliate team and we will outline the onboarding steps, technical requirements and payment options. We aim for a fast turnaround so you can start promoting Ninlay without delay.